KNBC Brings Back a Local TV Staple: The Cheesy Promo

I admit it: I'm a geek for this kind of stuff. Local TV promos, complete with cheesy song, video of anchors mugging in front of the camera, and feel-good shots of home. Ahh, the hallmarks of the perfect local station campaign. We haven't seen much of it lately -- well, other than KTLA's recent hip-hop entry. So kudos to KNBC for bringing the form back, with its recent "We're 4 L.A." spot (above).

Now, as a bonus, here's some classic cheese: A KCBS promo from the early 1990s. It's cringetastic!