Tuesday, December 29, 2009

KCAL Wins Los Angeles' Christmas Day Yule Log Smackdown

Santa was good to CBS-owned independent KCAL on Christmas morning.

KCAL won this year's battle of the Christmas morning Yule logs vs. Tribune's KTLA, which mounted a full-fledged challenge this year.

The fireplace on KCAL attracted an average of 120,000 viewers between 6 a.m. and 10 a.m., while KTLA -- which actually fired up its wood at 4:30 a.m. -- attracted an average of 40,000 viewers between 6 and 10.

KCAL was particularly strong between 8 a.m. and 9 a.m., when its burning log dominated the hour among all stations, not just KTLA, with adults 18-49. (KABC's Disney holiday parade coverage took the crown at 9 a.m.)

KCAL, which brought the Yule Log tradition to L.A. in 2004 (inspired by New York's WPIX), simulcasted adult contemporary KOST-FM's Christmas music during the morning. On KTLA, the station went with classic rock KLOS-FM's rock-oriented holiday tracks.

In other demos, KCAL averaged a 0.7 rating and 7 share in the 6 a.m. to 10 a.m. slot, vs. KTLA's 0.3/4; and a 0.9/8 with adults 25-54 (vs. KTLA's 0.3/4).

This was the second year that KTLA broadcast a Yule log, but last year, the station stayed mostly out of the way of KCAL. In New York, WPIX made the yule log an annual tradition from 1966 to 1989, and brought it back in 2001.

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