Thursday, January 28, 2010
L.A. Arbitron Ratings: Christmas Is Once Again Very Good to KOST
The holiday radio ratings are in, and KOST's all-Christmas music format was once again a big winner with listeners.
As you can see above, KOST jumped from 5.5 market share to a 8.1 during the holiday season. (As usual, these total listener numbers aren't used to sell the stations' ad time, but are pretty much just for bragging rights.)
Full ratings can be found here at All Access (registration required).