Friday, April 09, 2010

Los Angeles, Ad Town (one in a series): Sunkist Plays McDonald's

Hey, a headquarters building is a headquarters building. Burger King takes some artistic license in this recent spot, in which "The King" is seen sneaking into McDonald's HQ.

Of course, any Valleyite will recognize this building: It's actually the Sunkist building in Sherman Oaks.

Here's a shot of the 1968 building, from You-are-here's Martin Schall:

By the way, what kind of advertising message is this? Basically, Burger King admitting that it's ripping off a McDonald's breakfast sandwich -- and just selling it at a slightly cheaper price? Has Burger King just given up?

(Thanks to Craig for the info!)

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