Wednesday, May 12, 2010

Dodgers Horse Around in New Promo Campaign

This is *not* a parody, believe it or not:

The Los Angeles Dodgers today announced that Zenyatta, the wildly popular undefeated thoroughbred horse who calls Los Angeles home, will be the newest high-profile Angeleno featured in the 2010 “This Is My Town,” Dodgers marketing campaign.

As a personality in her own right, Zenyatta has accomplished an incredible feat by winning every one of the 16 races she has ever run. In the process, she has captured the imagination of horse racing fans around the world. This graceful filly is featured in a newly unveiled “This Is My Town” billboard on Hawthorne and 106th Avenues near Hollywood Park.

Owned by Ann & Jerry Moss, A&M Records co-founder, Zenyatta was named after the album Zenyatta Mondatta from The Police, who were one of the top groups on the label.

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