Tuesday, July 20, 2010

The Miracle Mile Food Truck Wars Continue, While The Counter Plans to Move In



As a regular lunchtime customer of the food trucks parked between 5700 Wilshire (Variety's old offices) and 5900 Wilshire (Variety's current offices), I've been enjoying LAist's ongoing coverage of the Miracle Mile's Great Food Truck War.

Specifically, LAist has uncovered plenty of evidence that the landlord at Museum Square -- 5757 Wilshire -- has started employing some sneaky methods in an attempt to crowd the trucks off the street.

Apparently, as you can see in the video above, Museum Square appears to have hired drivers to take as many parking spots on Wilshire as possible, in order to prevent the trucks from stopping there. Museum Square has its tenants to look out for -- including Marie Callender's, Baja Fresh, Johnnie's NY Pizza and Mixt Greens. (Too bad those selections are all pretty uninspiring.) Meanwhile, Councilman Tom LaBonge has thrown his support behind the brick-and-mortar restaurants.

In its most recent post on the matter, LAist noted that those cars regularly get tickets -- a small price to pay, perhaps, as Museum Square looks to protect its own. Or perhaps not a small price: One car is up to $800 in tickets, so far unpaid.

Meanwhile, in other Miracle Mile eating news, the food options there in the 5700 Wilshire block is about to get some fresh blood: Burger joint The Counter has announced that it's moving into the location recently vacated by Koo Koo Roo. That's the best food news we've gotten in the area in quite a while.

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