Friday, August 06, 2010

Chick-Fil-A's March into Los Angeles Begins

Popular fast food chicken chain Chick-Fil-A is finally making it to Los Angeles city limits, as its first store opens here next Friday.

As is custom with Chick-Fil-A openings -- "This American Life" chronicled it a few years ago -- the first 100 people in line will receive vouchers for a full year of free Chick-Fil-A food.

L.A. Weekly has the details:

The "First 100" promotion is not unique to this location, and has been implemented chain-wide for the past seven years. However, due to the limited amount of available space, and the popularity for these promotions, no one will be allowed to line up until 6 p.m. on Wednesday, August 11th. This will be the company's 1,500th location.

L.A.'s first Chick-fil-A opens Thursday, Aug. 12 at 3758 S. Figueroa St., near USC.

This is kind of reminiscent of the late 1990s arrival of another Southern chain, Krispy Kreme. Just like Krispy Kreme, Chick-Fil-A has massive expansion plans in Southern California. (It's already been found in Long Beach and Orange County.) Krispy Kreme ultimately expanded too much, and has closed many of those locations in subsequent years. We'll see how Chick-Fil-A does in a tough marketplace that already recently saw the massive downsize of another chicken chain, Koo Koo Roo.

A reminder: Don't try to hit the Chick-Fil-A on a Sunday; per the chain's long-standing tradition, it's not open that day.

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