Friday, September 24, 2010

L.A. Times Turns to HBO's 'Boardwalk Empire' For Next Paid Fake Cover



The L.A. Times has taken plenty of grief for running paid advertisements that look a lot like editorial -- remember the infamous front page "Southland" ad or the more recent page that looked like a breathless news report on destruction at Universal Studios (an ad for the park's King Kong ride)?

Next up, HBO's "Boardwalk Empire" is featured front and center on today's L.A. Times website. When users navigate to the page, the actual content is briefly covered up by a mock news page, complete with the L.A. Times' 1920s-era masthead and fake news articles from the show.

No one would confuse it for real news... but it's still a reminder that the Times is willing to slap its name on these kind of things. (Of course, the Times isn't the only one.)

Meanwhile, NBC and the L.A. Times are cooking up another ad next week -- this time for the launch of "Law & Order: Los Angeles."

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