Wednesday, December 29, 2010

Christmas Once Again Pays Off for KOST in the Ratings

No surprise here: KOST's annual all-Christmas format, which it launched this year on Nov. 17, continues to be a big hit with listeners.

As has become tradition, KOST shot to the top of the Arbitron radio ratings in December thanks to the programming choice.

According to the L.A. market December Arbitrons, KOST attracted 6.6% of the radio listening audience during an average quarter hour. That's up from 4.6% in November.

That allowed KOST to leap into No. 1 above market leader (and Clear Channel sibling) KIIS, which held steady at a 5.5 share (down a tick from 5.6). CBS' KRTH-FM was in third, at a 4.4 share, down from 4.9 in November.

Meanwhile, while the KOST increase is impressive, take a look at how temporary all-Christmas formats helped stations in other markets: In New York, AC WLTW jumped from 5.9 to 8.4. And in Chicago, AC WLIT went from 3.6 to a whopping 8.9 share.

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