Wednesday, December 15, 2010

L.A. Ad Town: The State of 'Drive Safely'

That's clearly a riff on a California license plate in this spot for the U.S. Postal Service. But why the need to replace 'California' with the words 'Drive Safely' in a similar font? I'm guessing it may be a licensing thing -- heaven forbid the Post Office kick a few bucks the state's way. But it's strange that they nonetheless went with the same design.

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