Wednesday, December 29, 2010

Meet KCET's Logo, Same As The Old

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KCET's 40-year stint as Southern California's chief PBS station comes to a close this Sunday. That's when KOCE morphs into "SoCal PBS" and KCET (faced with escalating PBS fees) tries to go it alone as an independent public broadcast station.

It's going to be bumpy, particularly in the beginning. KCET is hoping to become a more vibrant local programmer... but in the beginning, will mostly rely on old BBC fare and minor non-PBS public broadcasting content.

KCET continues to announce various details of its indie transition; just today, the station unveiled its digital signal plans. In place of "KCET Orange" and "PBS World," both of which relied heavily on PBS content, the station will broadcast "KCET Kids and Family" and "MHz Worldview" (consisting of global fare) on two of its digital channels. A third digital signal, the Spanish-lingo "V-Me," remains.

The station also unveiled what it's touting as a "new logo" -- but quite honestly, it's the same old logo, just with a bit of a 3-D twist.

Here's the current logo:

And here's the "new" one:

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