Friday, December 17, 2010

With Dr. Laura Gone, KFWB Tweaks Weekday Schedule

Now that the Dr. Laura show is heading out of syndication and on to satellite radio, KFWB is switching up its weekday program lineup. The station is sticking with a mix of news and talk, even though its seen its Arbitron ratings decline since switching formats.

KFWB first added talk to its longtime news format after "Dr. Laura" was dropped by KFI and became available. But with her out of the picture, KFWB said it will now air a new show from "Total Money Makeover" creator Dave Ramsey from 11 a.m. to 2 p.m., as well as business reporter Bob McCormick (also featured on all-news sister KNX) from 9 a.m. to 11 a.m., and "life coach" Les Broan from 2 p.m. to 4 p.m.

Changes were announced Thursday by CBS Radio Los Angeles Senior Vice President and Market Manager, Steve Carver.

“I’m very excited about this new schedule on many levels,” said Carver. “Airing Dave Ramsey’s program entirely live will give Southern Californians a much bigger opportunity to call into the show. And like Dave, Bob McCormick and Les Brown are all about helping people live better lives with information many people are seeking out in today’s challenging times.”

KFWB continues to broadcast news in the morning with Penny Griego and Phil Hulett (6 a.m. to 9 a.m.) and Maggie McKay and Michael Shappee in afternoons (4 p.m. to 7 p.m.).

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