Friday, May 06, 2011

76 Learns to Love Its Balls

Five years after the 1947project's Kim and Nathan launched their Save the 76 Ball campaign (and four years after their efforts paid off), 76 is now using the ball as the centerpiece of their new marketing campaign.

Quite a change from a few years ago, when ConocoPhillips announced that it was eliminating all of the 76 "meatball" signs around the country. After the outcry, 76 agreed to keep some of the remaining signs up (and just change the color scheme). Apparently they're glad they did.

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