Tuesday, June 14, 2011

L.A. Radio: KIIS Leads May Ratings



L.A. listeners continue to pucker up for a KIIS. The top 40 behemoth continued its non-Christmas No. 1 steak in May, averaging 5.4 percent of the No. 2 market's listening audience aged 6 and older.

Talker KFI-AM, meanwhile, appears to have benefited from the nation's partisan bickering, as the station jumped from a 4.3 in March to a 4.9 in May, good enough to maintain the second place spot among listeners.

That was followed by adult contemporary KOST (4.3), classic hits KRTH (4.0), top 40 KAMP (showing a healthy rise to 3.8, from 3.3 in March), Spanish KLVE (3.7), hot AC KBIG (3.7), rhythmic KPWR (3.5), classic rock KLOS (3.1) and news KNX (3.1).

Alternative continues to weaken, as KROQ and KYSR were both down. KUSC remains the top public station (1.7), followed by KPCC (1.4) and then KCRW (0.9).

As always, these standings are for pure bragging rights, but don't have business implications (as radio is sold by demo, not overall listening).

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