Thursday, September 06, 2012
August Arbitron Ratings: Big Month for KIIS-FM and Kevin & Bean
The summer of KIIS-FM continues, as the top 40 powerhouse ended August once again in first place, according to Arbitron portable people meter data. Among persons 12+, KIIS posted a 5.5 share of the Los Angeles market audience, unchanged from July and June. Hot AC KBIG ("My 104.3") was in second, with a 4.9 share, followed closely by talker KFI-AM (4.8) and AC KOST-FM (4.3). All four top stations are owned by Clear Channel.
Rounding out the top ten: Hip-hop KPWR (Power 106), classic hits KRTH "K-Earth 101" (3.9), top 40 KAMP-FM "Amp Radio" (3.8), oldies KHHT "Hot 92.3" (3.6, a big jump from 3.0), Spanish KLVE (3.3) and alternative KROQ (3.3).
Among the public stations, KPCC dipped to a 1.6, while KUSC (1.1, up from 0.9) and KCRW (1.0, up from 0.7) saw gains.
In morning drive, KROQ's Kevin & Bean dominate in every demo, garnering an 8.9 share with persons 18-34, a dominant first place win over No. 2, KPWR's Big Boy (6.2). KIIS' Ryan Seacrest is third (5.2). (By the way, among listeners 18-34, the race has gotten tight between rival top 40 morning show hosts -- and rival TV singing competition hosts -- Seacrest and Carson Daly.)
Kevin & Bean are also a clear No. 1 with adults 25-54 (7.5), ahead of KFI's Bill Handel (4.9). Handel's older audience is big enough that KFI wins overall with persons 12+ in the morning.