Wednesday, October 17, 2012

Nic Harcourt Moves to Mornings on KCSN

Morning is about to become Harcourt again. Former KCRW music director and "Morning Becomes Eclectic" host Nic Harcourt, who moved to Cal State Northridge's KCSN in 2011 (leaving his old station under not-so-good terms), is taking over the morning 6 a.m. to 11 a.m. shift at the station.

KCSN has really improved its sound over the past year, focusing more on new indie rock music and artists and toning down the classic rock. Nothing wrong with classic rock, but if KCSN ever wants to develop a loyal and younger following, it needed to start playing more currents. Program director Sky Daniels smartly brought in former Indie 103.1 music director Mark Sovel ("Mr. Shovel") as music director.

Unfortunately, and this is something I learned while at KCSN, the station's signal is limited in the L.A. area -- and as much as the station is trying to improve its signal into more of the city proper, they're hampered by another station (Saddleback College's KSBR, in Mission Viejo) that shares the 88.5 FM frequency. It's that limited listening area that often keeps KCSN out of the Arbitron ratings -- although more of late, the station has at least shown up with a 0.1 rating.

The L.A. Times talked to Harcourt about his new gig:

"There's no doubt there's a whole generation of millennials, or whatever you wish to call them, who barely listen to radio or didn't grow up listening to it at all," Harcourt, 55, said a few days before jumping into a program that will have him behind the microphone from 6 to 11 a.m. every weekday. "They have friends who are turning them onto new music — it's a completely different situation. It might be a little better here in L.A. because kids have to be driven everywhere and their parents have the radio on."

Read the full story here.

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