Wednesday, February 20, 2013

January Arbitron Ratings: Kevin & Bean, KIIS Dominate

With the holidays over and radio listening returning to normal habits, the big winner of the January 2013 Los Angeles market Arbitron ratings was KROQ's "Kevin & Bean." The morning drive duo celebrated their 23rd anniversary -- 23 years, people! -- on KROQ by landing at No. 1 in the three key measurements: Persons 12+ (5.5 share), Persons 18-34 (8.7 share) and Persons 25-54 (8.2 share). KFI's Bill Handel/Rush Limbaugh are second place with listeners 12+, while KIIS-FM's Ryan Seacrest is No. 2 in the demos.

In total-day listening, KIIS reclaimed the No. 1 spot that had been held by KOST's all-Christmas format during the holidays. KIIS led in listeners 12+ (5.5 share) and 18-34 (8.9 share) and was No. 2 with listeners 25-54 (5.8 share, while KBIG was No. 1 with 6.1).

KOST still enjoyed a post-Christmas bump, tying for second with sister KBIG (5.3 share). In fourth was talk KFI-AM (4.2), then oldies KRTH (4.1), urban contemporary KHHT "Hot 92.3" (3.8), hip-hop KPWR "Power 106" (3.7), KROQ (3.4), Spanish stations KRCD and KLVE (3.3 each) and top 40 KAMP "Amp Radio" (also 3.3).

No comments:

Related Posts Plugin for WordPress, Blogger...