Tuesday, May 28, 2013

Los Angeles TV May Sweeps: KABC Once Again Dominates


Even as the ABC television network struggles in primetime, in Los Angeles, ABC's owned-and-operated station KABC-TV continues to dominate. And boy, did it dominate during the recently concluded May sweeps -- winning every single newscast time slot in both total viewers and adults 25-54.

First, a caveat: In Los Angeles, demographic information is available year-round, which makes sweeps periods irrelevant. But it's an old habit that has been hard to kill, which is why L.A. stations still make an extra effort during those months (November, February, May and July). I guess it gives everyone something to strive for.

Among other highlights, KTLA's "KTLA Morning News" was strong in the mornings -- but I wonder what happens to the horse race in the future with the departure of co-anchor Michaela Pereira. More highlights:

At 11 p.m., KABC/Channel 7 won with total viewers (averaging 291,000), followed by KCBS/Channel 2 (199,000), KNBC/Channel 4 (173,000) and KCOP/Channel 13 (47,000). In the adults 25-54 race -- the news demo coveted by advertisers -- KABC was first (117,000 viewers), then KCBS (74,000), KNBC (62,000) and KCOP (26,000).

In the 10 p.m. news race, KCAL/Channel 9 (which airs a 45-minute newscast) averaged 158,000 viewers, followed by KTTV/Channel 11 (142,000) and KTLA/Channel 5 (which also airs a 45-minute newscast) close behind (141,000). In the 25-54 demo race, KCAL and KTTV were tied at 77,000 -- with KTLA (59,000) in third.

As for the hyper-competitive 7 a.m. breakfast news smackdown, KABC's "Good Morning America" led the way with 189,000 viewers, followed by KTLA's "KTLA Morning News" (167,000) and KTTV's "Good Day L.A." (95,000). KNBC's "Today Show" (73,000) and KCBS' "CBS This Morning" (65,000) were in back. (That, of course, helps explain why "GMA" is surging over "Today" -- those O&O ratings don't help.)

The morning competition was a bit tighter in the demo: KTLA's "KTLA Morning News" leads (78,000), with KABC's "Good Morning America" and KTTV's "Good Day L.A." tied for second (58,000). KNBC (27,000) and KCBS (18,000) lag.

Here are a few more time slot standings in total viewers:

5 a.m.
KABC 89,000
KTLA 83,000
KNBC 40,000
KTTV 38,000
KCBS 33,000

6 a.m.
KABC 174,000
KTLA 166,000
KTTV 86,000
KNBC 73,000
KCBS 53,000

4 p.m.
KABC 176,000
KCBS ("Judge Judy") 137,000
KNBC ("Ellen") 127,000
KCAL 61,000

5 p.m.
KABC 230,000
KNBC 111,000
KCBS 90,000
KTTV 45,000

6 p.m.
KABC 239,000
KNBC 123,000
KCBS 78,000
KTLA 62,000

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