Monday, May 13, 2013
Mike on Radio: Talking the TV Upfronts with KCRW's "The Business"
It's the broadcast networks' upfront week! Look excited! This is the week that the networks announce their new TV shows (and cancel the slackers). This week, at least, everything looks great and is a potential hit. Now, come fall, 80% or so of these shows will fail too... but for now, at least, the honeymoon period has begun. I return to KCRW's The Business today to chat about the upfronts (which actually is more about the $9 billion spend that advertisers will commit to "upfront" -- hence the name) with Kim Masters. Listen below.