Thursday, September 05, 2013
August L.A. Radio Arbitron Ratings: KLAX's El Mandril Widens His Morning Lead
El Mandril is still king of the morning. The rise of the KLAX-FM morning host to the top spot in Los Angeles' Arbitron drive-time report is apparently not a fluke. In August, El Mandril was once again No. 1 (for the third month in a row), and this time he pulled off a hat trick: No. 1 with listeners 12+ (6.2 share), persons 18-34 (10.2 share) and persons 25-54 (7.7 share).
After that, KFI's Bill Handel/Rush Limbaugh combo and KROQ's Kevin & Bean tied for No. 2 in listeners 12+ (5.0), followed by a tie (4.0 share) between KSCA "La 101.9" (which, it appears, hasn't yet replaced fired host Eddie "Piolin" Soetelo) and KNX's morning news show. That's the best showing for KNX in a long time.
In persons 18-34, KBUE-FM "Que Buena" host Don Cheto was No. 2 (6.4), while Kevin & Bean were No. 2 with listeners 25-54 (6.9).
In total day ratings, KBIG-FM was once again No. 1 with listeners 12+ (5.8 share), followed by KIIS (5.2), KOST (4.5), KAMP "Amp Radio" (4.3) and KPWR "Power 106" (4.0).
Among listeners 25-54, KBIG was also No. 1 (6.5), followed by KIIS (5.3). KIIS was tops with listeners 18-34 (7.7), then Power 106 (7.6).