Monday, December 23, 2013
According to Their TV Ads, "August Osage County" and "Philomena" Are Already Golden Globe Winners
Correct me if I'm wrong, but have any of you seen this in a film marketing campaign before? In TV spots for its movies "August: Osage County" and "Philomena," The Weinstein Company is touting the movies as Golden Globe "winners."
But wait, the Golden Globes aren't until January 14. How are the movies already "winners"?
Look closer. They "won" a nomination. So did Julia Roberts, Meryl Streep and Judi Dench. What the what? How is securing a nomination suddenly a "win"?
I've written plenty of award nomination stories before. Yeah, we have to use a lot of verbs to describe being nominated. You can "score," "earn," "land," "grab," "secure," and "take" a nomination -- and there are many, many other ways to describe it too. Perhaps I've even used "won a nomination," although I don't recall. But to put "WINNER" in big letters in an ad, next to pics of the Globes trophy, when the movies and stars haven't technically won anything yet? Unusual move. But I don't normally follow the feature film award races, so I can't tell you if this is common in that world. Either way, it's... an interesting strategy.