Wednesday, February 19, 2014

RADIO RATINGS: Without Rush Limbaugh, KFI Fluctuates



The January 2014 Los Angeles Arbitron ratings are in, and with the holidays completely out of the way, Clear Channel's hot AC KBIG-FM ("104.3 My FM") is back at No. 1, averaging a 5.5% share of the Los Angeles market radio audience over 12. KIIS-FM (102.7) is No. 2 (5.0 share), while KOST-FM (103.5) -- the leader during the holidays -- is back down to earth, in third (4.7 share). Rounding out the top 10: KPWR "Power 106" (4.1); top 40 KAMP ("97.1 Amp Radio") is next, with 4.0; KRTH-FM ("K-Earth 101") with a 3.9; KROQ (3.7); Spanish KLVE-FM (3.4) and KNX (3.3).

KBIG was also No. 1 with adults 25-54 (5.9 share), followed by KIIS and KROQ. KIIS was tops with 18-34 (8.1 share), then KPWR and KBIG.

In morning drive, KROQ's "Kevin and Bean Show" was off to a good start for 2014, winning in listeners 12+ (5.4 share) and 25-54 (7.7 share).

Without Rush Limbaugh for the first time in years, KFI nonetheless managed to hold its own in morning drive, coming in second among listeners 12+ (4.4). But interestingly, it crumbled with adults 25-54 (1.9, tied for 20th place -- compared to 3.7 share as recently as November, in sixth place) while gaining with adults 18-34 (1.6, tied for 23rd place).

Also having a good month: KPWR's Big Boy, who finished in No. 1 for morning drive among adults 18-34 (7.0 share). That's his best showing in recent memory.

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