Trader Joe's, you just broke my heart.
The grocer has discontinued plenty of great products in the past. I still really miss the chicken polenta lasagna. It was amazing.
But I forgave Trader Joe's for getting rid of items--there are always other, new favorites to be introduced. But the decision to discontinue the Reduced Guilt White Corn Tortilla Chips is a step too far.
The chips were my go-to snack. Almost every day: Reduced Guilt tortilla chips and hummus. Yeah, I know, I was probably foolish to believe that I was snacking well by eating "reduced guilt" chips -- they're still chips, after all. But nonetheless, they were my snacking everything.
What stings is Trader Joe's refusal to engage the public, by avoiding social media. What caused the chain to drop the product? We may never know.
What to do now? Is there even anything comparable on the market?
UPDATE: A response from Trader Joe's!:
Thanks for contacting us. We have discontinued the Reduced Guilt White Corn Tortilla Chips in our stores due to slow sales. Because our stores have such limited space, if an item does not meet a minimum sales volume, we will discontinue it in order to bring in something we think will sell better. I will pass your comments on to our buyers for consideration. From time to time, if there is enough outcry to bring back a discontinued item and we are able to do so, we will give it another run.