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Friday, April 7, 2006

A New KDAY



93.5 KDAY has tweaked its format and is finally doing what it had promised in the beginning: Focus on old school tracks. The new KDAY is playing a mix of 80s and early 90s hip-hop (think NWA, LL Cool J, Young MC, Notorious B.I.G., Tupac, Bell Biv DeVoe) -- and here's the weird part -- along with old funk (and even R&B-flavored disco) tracks. Prince shows up, and sometimes the station even spins some 80s freestyle. It's an interesting mix -- which makes me want to tune in, just to see what they're gonna play next.

I could do without the KBIG-style disco... but at least they're doing something different. The new KDAY (which apes the call letters of L.A.'s famed first all-hip hop station) launched last year promising a focus on old school -- but the station got caught up trying to compete with the big boys, Power 106 and 100.3 The Beat, by playing more new stuff. That didn't work, and the change was inevitable.

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