Radio One has transformed its 100.3 FM outlet yet again, erasing all final traces of one-time hip-hop outlet The Beat.
The station dropped hip-hop and went all-R&B last summer, bringing in Tom Joyner's syndicated show for mornings -- but kept "The Beat" moniker. Now, after flirting with renaming itself "Magic 100.3," the station is now calling itself V100, and focusing on R&B oldies.
As previously announced, Joyner's syndicated morning show is also gone. Recent hire Cliff Winston, who had been handling afternoons, has moved to mornings.
The station, which had been called KKBT-FM since 1989 (back when it was still on 92.3 FM), has also changed call letters. It's now KRBV-FM.
The bigger question: Can Los Angeles support so many soft R&B stations? "V100" will compete against KJLH-FM (102.3) and "Hot 92 Jamz" (KHHT-FM 92.3) for listeners.
Stay tuned this year, as several rumored flips in L.A. radio could emerge... or the landscape could remain static.
UPDATE: I hear through a tipster (thanks!) that former KCAL-TV health reporter Dilva Henry has left the TV station to join V100's morning show.
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