Stay Off the Rockahol

The station formerly known as "Star 98.7" (now just calling itself "98.7," although keeping some star imagery) has a new logo, and appears to be going even further into the rock camp as a competitor to KROQ. Yes there's just something so cheesy in its presentation.

First, the station put up billboards around town with a few scribbles covered up by the words "CENSORED BY CORPORATE SUITS -- but they can't take away the music!" Yup, nothing says stickin' it to the man like playing tons of Linkin Park.

Now, the new 98.7 site has launched a "Rock-A-Holics" club, in which listeners are invited to pledge that "we are entirely ready to have 98.7 feed our need for rockahol." Yes, they used the word "rockahol."