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Monday, June 2, 2008

Los Angeles Gets Exclusive New Starbucks Drink



Los Angeles will be the test market next month for a new line of Italian-style drinks at Starbucks. Starbucks CEO Howard Schultz hinted at the news in an L.A. Times interview:

In July we will introduce a fantastic new summer product in Los Angeles. . . . We found a fantastic new cold-beverage platform in Italy, and as a result of that we are bringing it to the market. It is a product that is both indulgent and refreshing. . . . It is steeped in Italian heritage. I can't tell you more than that.


That got the commenters at Starbucks Gossip guessing. The consensus is that it will be some sort of sorbet-based drink, perhaps with yogurt.

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