Wednesday, March 04, 2009

More Retail Woes: IdentityCraft Stops Selling to the Public

We tipped you off in 2004 to IdentityCraft, the no-frills furniture store that builds custom-made items that look and feel identical to what you can find in a Pottery Barn or Z Gallerie -- but at a much lower price.

We've spent many a weekend at IdentityCraft's factory in Vernon, where we've bought sofas, bedframes, dressers and even a great-looking entertainment unit. (As a matter of fact, we bought a little too much through the years, and now are in the process of selling a bed headboard.)

Now, IdentityCraft has announced that it's getting out of the retail business, and will instead on selling through the "design and hospitality trade." As a result, IdentityCraft is shutting its Van Nuys showroom, and is liquidating the rest of its stock. The sale began last weekend, and will continue until everything's sold.

6929 Hayvenhurst Avenue
Van Nuys, CA

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