Monday, June 15, 2009

Another Side of the Donald Sterling Ads

We've written often of Donald T. Sterling's painfully horrible print ads that regularly appear in the L.A. Times.

The ads are known for recurring features such as the same large, blurry photo of Sterling; horrible photoshopped images; poor grammar; unusual mixtures of fonts; and strange claims.

Sterling refuses to hire a professional to design his ads; as a matter of fact, it seems like he celebrates the fact that his ads are horrible. The more that people write about the ads, the more Sterling & Co. seem resigned to pissing off readers by keeping them as is.

That's why I was surprised to see, for the first time in years, a different image of Sterling in one of his ads on Sunday:

Yep, that's Sterling, wearing what appears to be a jacket from his prep school days, holding the gaudiest, most gigantic trophies you've ever seen. The ad is for something that Sterling has cooked up called the "Sterling Charity Excellence Awards."

Now, I don't know how legit these awards are, or if they're in the vein of his so-called "Sterling Homeless Center" -- which has so far not been proven to even exist. In the ad, Sterling says 20 charities have been given $1 million in grants. (And, I suppose, one of those tremendously ugly trophies.)

But hey, this is a big moment: The ad may be as ugly as ever, but at least they were finally able to use a new photo of the Man Who Murdered Good Design.

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