Tuesday, June 23, 2009

Test Driving the Sprinkles Cupcake Van

Just a few days after the Los Angeles Times wrote about the new Sprinkles Cupcakes van, we got to experience it first hand Monday afternoon outside the Variety Tower.

Parked on Wilshire (and looking in particular to target Los Angeles magazine, also in our building), the Sprinkles Mobile was passing out free cupcakes -- and I couldn't pass on that.

In addition to some regular flavors, the Sprinkles Mobile was offering up special seasonal flavors: Key Lime and Raspberry. I tried the Key Lime -- nice, with a tinge of tartness. (By the way, a reminder: Those signature Sprinkles dots are edible. But don't. They taste horrible.)

The cupcakes disappeared like, well, hotcakes. Free will do it every time.

The one downside: The cupcakes cost more than they would in the store, notes the L.A. Times:

Cupcake fans will pay a premium for the service. Individually boxed, the treats will sell for $4 each, 75 cents more than what Sprinkles charges at its stores.

The van, which can hold 1,500 cupcakes, will also hit some malls and places like the Malibu Country Mart. It will do Hollywood events -- it took a test run to the set of the HBO television show "Entourage" -- and will be available for hire by private parties.

Sprinkles plans to announce most of the stops via the bakery's Twitter account.

Indeed, it seems like Sprinkles regularly enjoys giving away cupcakes -- keep up with their Twitter account for more details.

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