Friday, July 03, 2009

Forcing Los Angeles on New Yorkers

TNT is plastering images of Los Angeles all over New York, all to promote the upcoming series "Dark Blue."

Brandfreak has the details, calling it "Woody Allen's worst nightmare":

TNT is bringing the West Coast city famous for car congestion on stagnant streets to New York City's biggest transportation hub to promote the launch of Dark Blue, a Left Coast-based police drama.

It won't be all sunshine and granola-topped Pinkberry parfaits. Throughout July, New York's Grand Central Terminal commuters will find themselves walking through L.A.'s gritty underbelly as part of the promo. Across the terminal, some 100 different pieces of creative—posters, column wraps, staircase signs and video motion boards—will inform commuters, "Now entering Underground L.A.," hip them to the July 15 premiere and introduce show characters such as Carter Shaw (Dylan McDermott).

Even the No. 7 shuttle that runs between Grand Central and Times Square won't be spared an L.A. makeover. The outside of the cars will be wrapped to depict the Los Angeles skyline, while the inside will be tricked out as warehouses with cops peeking in windows.

Anything that rubs L.A. in the noses of Gothamites is fine by me...

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