Monday, July 13, 2009

When Variety Celebrated Its 50th in 1956, Everyone Joined In

Variety hit its 50th anniversary in 1956, a milestone that a few friends marked via ads in the trade pub.

And by "a few," I mean, several hundred -- or just about everyone in Hollywood. In what would now make sales execs weep, that 1956 issue wound up at 514 pages. Yes -- Five-One-Four. That's a lot of congratulatory ads.

A copy of that issue is now for sale on eBay. It's probably worth a purchase just to check out some of the ads of the time. A few highlights:

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