Wednesday, October 28, 2009

Jay Leno Does KNBC No Favors

As NBC stuggles at 10 p.m. with "The Jay Leno Show," NBC stations across the country are watching their 11 p.m. newscasts take a dip in the ratings as well. Los Angeles' KNBC is no exception: The station's 11 p.m. newscast is down 26% vs. last year so far this fall in the key adults 25-54 demographic.

Of course, Jay can't be completely to blame -- especially because KNBC is down a less stunning 5% at 10 p.m. compared to last year. But it doesn't help. I've got more details at Variety:

KABC continues to lead the 11 p.m. race among adults 25-54 -- the demo of choice for advertisers on newscasts. But through last Friday, the station's weekday late news is down 14% from last year (1.9, from 2.2).

The real drop, however, is at KNBC, which has slumped 26% year to year, posting a 1.4 rating vs. a 1.9 last year. The Peacock-owned station has likely been hit hard by "Leno's" low ratings. (KNBC, though, is down a relatively tame 5% at 10 p.m. in the 25-54 demo.)

KNBC also went through a major anchor shift earlier this year as longtime Channel 4 presence Paul Moyer exited.

Only station posting a gain at 11 p.m. is KCBS, which is averaging a 1.2 rating in the demo -- up 20% from last year's 1.0. Station may be helped by CBS' strong 10 p.m. performers and has also unleashed a major marketing campaign for its newscast rebrand.

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