As NBC stuggles at 10 p.m. with "The Jay Leno Show," NBC stations across the country are watching their 11 p.m. newscasts take a dip in the ratings as well. Los Angeles' KNBC is no exception: The station's 11 p.m. newscast is down 26% vs. last year so far this fall in the key adults 25-54 demographic.
Of course, Jay can't be completely to blame -- especially because KNBC is down a less stunning 5% at 10 p.m. compared to last year. But it doesn't help. I've got more details at Variety:
KABC continues to lead the 11 p.m. race among adults 25-54 -- the demo of choice for advertisers on newscasts. But through last Friday, the station's weekday late news is down 14% from last year (1.9, from 2.2).
The real drop, however, is at KNBC, which has slumped 26% year to year, posting a 1.4 rating vs. a 1.9 last year. The Peacock-owned station has likely been hit hard by "Leno's" low ratings. (KNBC, though, is down a relatively tame 5% at 10 p.m. in the 25-54 demo.)
KNBC also went through a major anchor shift earlier this year as longtime Channel 4 presence Paul Moyer exited.
Only station posting a gain at 11 p.m. is KCBS, which is averaging a 1.2 rating in the demo -- up 20% from last year's 1.0. Station may be helped by CBS' strong 10 p.m. performers and has also unleashed a major marketing campaign for its newscast rebrand.
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