Wednesday, March 30, 2011

Still In Limbo, "Mad Men" Lands L.A. Conservancy Honors

January Jones, as Betty Draper, at the Dorothy Chandler Pavilion -- which doubled as an Italian hotel in "Mad Men."

While the world awaits news of a deal between AMC, Lionsgate and Matt Weiner that would bring "Mad Men" back for three more years, the Emmy-winning show continues to earn accolades. This time, it's from the Los Angeles Conservancy, which is set to honor "Mad Men's" devotion to mid-century accuracy.

"Mad Men" has landed the organization's 2011 Preservation Award in the Media category. Here's why:

Though set in New York, Mad Men is produced in Los Angeles and has used local midcentury sites as filming locations. The show wove historic preservation into a Season 3 storyline about Madison Square Garden, as one of the admen protested the demolition of the iconic Penn Station.

Creator and executive producer Matthew Weiner has gone even further in supporting historic preservation. He hosted opening night of last year’s Last Remaining Seats series and spoke out in support of our efforts to preserve La Villa Basque restaurant, a 1960 hidden gem in Vernon.

Mad Men had filmed key scenes in Season 4 episode “The Suitcase” at the restaurant because of its pristine condition. When new management began removing original elements of the restaurant in a plan to “make it more Mad Men,” Mr. Weiner urged them to keep La Villa Basque intact.

For catapulting 1960s culture into the mainstream, showcasing Los Angeles’ treasures of sixties architecture, and taking a stand on real-life preservation issues, the Conservancy is proud to honor Mad Men and Matthew Weiner with its 2011 Media Award.

Here at Franklin Avenue we've chronicled the use of Los Angeles locations in "Mad Men" -- check out some of those posts here.

The awards will be handed out at a luncheon on Thursday, May 12 at the Millennium Biltmore Hotel in Downtown.

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