I'm back on KCRW's "Hollywood Breakdown" this week, talking movies. Specifically, Kim Masters and I talk about Hollywood's struggles with figuring out the China market. Details:
The fourth Transformers movie opens tomorrow, both in the US and China. Kim Masters talks with Michael Schneider, executive editor of TV Guide Magazine, about why Paramount is going to great lengths to make sure their latest movie is a hit in China, the second-largest movie market in the world. There's been glitzy premiers in big Chinese cities, lots of marketing tie-ins and even some casting done through a Chinese reality show. But not everything has gone smoothly. A dust-up in a Pangu Plaza over product-placement had Paramount executives on a last-minute plane to Beijing to smooth things over before tomorrow's opening.
Click on the graphic below to stream or download the segment!