Wednesday, November 05, 2014

MIKE ON KCRW: Talking November Sweeps on "Press Play"



On Monday's edition of Press Play with Madeleine Brand, NPR's Eric Deggans and I chatted with Madeleine about TV’s fall sweeps season, among other topics. The log line:

The fall sweeps season has begun. It’s the ratings period when TV networks and local stations will pull out all the stops and stunts to draw in as many eyeballs as possible. But in the age of the DVR, Netflix and HBO Go, does “sweeps” season really mean anything? We talk about that and the latest news from the world of television.

Listen below!

Press Play

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