Imagine the uproar in Chicago if word leaked that the name of the Sears Tower was about to change. Or if the John Hancock Building became the Mutual of Omaha Building, or something absurd to that affect. Here in L.A., there's been not a peep of reaction to word that the Library Tower is about to change its name--again.
Betcha your average Angelino couldn't even tell you which building is the Library Tower. (For the record, it's the tallest one, with the crown on top. You know, the one that's destroyed in "Independence Day.")
U.S. Bank has bought the naming rights to the building, which will soon be known as "U.S. Bank Tower." The building--the tallest west of the Mississippi--was originally named Library Tower when it was built in 1990, because developers had to pay gobs of money for the air rights to the adjacent Central Library to build the structure. (The money went toward rebuilding the library, which was damaged by two arson fires in 1986). But the tower was later renamed First Interstate Tower, which it was known by for years until the late 1990s, when First Interstate merged with another bank and disappeared from existence. The tower regained its original name, and has been that way ever since. Until now, that is.
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