Color Me Transit
MTA has finally solved its ridership issues: Change the color of its buses!
Turns out overcrowding and erratic schedules weren't the reason why some people don't ride the bus. It's because the buses are white, with orange stripes.
But have no fear. The MTA's creamsicle buses will soon give way to ones encased in bold red, orange or blue colors, and trains adorned in silver.
Says Maya Emsden, MTA director of creative services: "It's a hipper bus. It's a cooler bus. We live in Los Angeles; we shouldn't be afraid to be bold."
I'm sure the denizens of carless Angelenos taking the bus for one reason or another will be pleased to know that the bus they're smushed together on is at least hip...
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