Schwabs 2.0
It's coincidental, but this week's L.A. Times Calendar Weekend has a cover story on Fake Los Angeles, including the wannabe canals of Venice Beach, the faux neon skyline of Universal CityWalk and the Matterhorn of Disneyland.
Starting next year, you can put the rebirth of the famed Schwab's pharmacy on the list.
The original pharmacy, at the corner of Sunset and Crescent Heights (now home to that small mall with Virgin Megastore, Laemmle Theaters and Wolfgang Puck's), was a legendary celeb hangout in the 30s and 40s. It closed up shop in 1983, around the same time other old Hollywood landmarks like the Brown Derby also disappeared.
This time around, developer Larry Bond has bought the rights to the name and logo and will open a new version at his Sunset + Vine shopping/apartment complex. It will be housed behind the preserved Steamline Moderne facade of a building that once housed ABC Radio.
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