Don't Blink... You Missed It
Radio watchers have been wondering for months whether Viacom's Infinity radio would import its female-driven "Blink" radio format, heard on WNEW-FM 102.7 in New York, to Los Angeles.
It ain't going to happen. Instead, Infinity is about to eliminate the lackluster format in New York.
"Blink 102.7" debuted to much fanfare in April, as the station launched with a strong dose of lite modern rock (think "Star 98.7") and a heavy emphasis on entertainment news. "Entertainment Tonight" reporter Chris Booker and J. Lo's sis Lynda Lopez hosted the morning show.
But "Blink" never caught on. Its music mix was a mess. No one quite understood the format -- or who it was targeted to. Instead, Infinity will pull the plug this Friday.
Here in L.A., big money was on KCBS-FM "Arrow 93.1" switching its format to "Blink." Obviously that's not happening, so classic rock fans, you can rest for now.
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