One Last Word
Obsessed? Apparently I am. But I promise this will be the last post about our schizophrenic skyscraper, the Library/First Interstate/Library/US Bank Tower.
This week's Downtown News spells out how US Bank got naming rights.
Apparently 162,000 square feet became available in the tower when accounting firm Arthur Andersen collapsed. US Bank, which had been looking to consolidate its west coast base of operations, didn't quite need all that space -- but the idea of getting to rename the building was too good to pass up. And Library Tower owner Maguire Partners had been looking to bring back signage to the building.
(Maguire Partners director of leasing Tony) Morales said name placement on the tallest building west of Chicago would offer unparalleled publicity.
"It's in 300 spots a month in newscasts alone. It's in every major sporting event that happens in L.A. It's in the national news," said Morales. "We took snapshots from all of that and put them in a video." Last year the company sent out a five-minute promotional video, with mockups of each firm's name atop the building, to all of the interested parties."
There you go. Product placement returns to the top of the Library... er, US Bank Tower in the next month or so.
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