Kevin at L.A. Observed has found that the most popular Internet search term leading web users to his site is "Paul Magers." As in the new KCBS anchor.
Here at Franklin Avenue, meanwhile, we continue to get more hits for KCOP "UPN13" anchor Lauren Sanchez than any other subject -- although UPN13 weathergirl Maria Quiban is a close second.
While I understand the Sanchez and Quiban hits (some of which are accompanied by words such as "nude" -- classy), the emphasis on local news personalities is slightly surprising. After all, Los Angeles is the only TV market in the country where TV anchors aren't the biggest celebrities in town.
Our anchors are... well, news anchors. Head to Orlando, Cleveland or even Chicago, and those towns' TV news personalities are about as famous as it gets.
That includes Minneapolis, where Magers was a superstar. Here, he's just the latest in a long line of KCBS anchors. The station has been in the ratings dumps for as long as anyone remembers, and it won't be easy to turn things around. After watching a few telecasts, though, I gotta admit, Magers has the chops. (Although, he also wears a little too much eye makeup. But that's not the point.) His voice is smooth, and he has a commanding presence. I assume KCBS will give him time -- Magers didn't come cheap.
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