KROQ Responds
It didn't take long for radio powerhouse KROQ to subtly tweak its playlist in reaction to the launch of Indie 103.1.
KROQ has suddenly added tracks by The Postal Service ("Such Great Heights") and Gary Jules ("Mad World") and is playing a few more classics from the grungy early 90s. Even stranger, today KROQ was almost echoing Indie at one point -- playing the grunge classic "Hunger Strike" by Temple of the Dog while Indie was about two minutes into the song; same thing happened with "Such Great Heights."
The Infinity-owned station, of course, is not in danger of being beat by upstart Indie 103.1 anytime soon -- Indie's weak signal and niche format assure that. But Indie could soon enough be a thorn in KROQ's side, and be enough of a draw to take a few share points away from the "World Famous" station. (That's Clear Channel's plan, after all, in selling ad time on Indie -- steal enough share points so that KROQ drops from second or third to sixth or seventh in the Arbitrons).
So it's probably not a surprise that KROQ would act fast and start playing a few of the Indie 103.1 playlist tracks -- even if it's a little odd to hear the retro synth of The Postal Service in between songs by Blink 182 and AFI.
It's also odd, if you note that both the Postal Service and Gary Jules tracks are at least a year old -- KCRW was playing those songs back when 103.1 was still a Spanish station!
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