Los Angeles radio listeners to Los Angeles radio stations: "Yawn."
Latest Los Angeles Arbitron Ratings are in, and -- at least in the 12+ numbers, little has changed.
These are just the first phase of the Winter 2004 numbers, but so far the trends point to stability.
KPWR "Power 106" is still No. 1 (4.7 share), followed by talker KFI (4.5), alternative KROQ (4.2), Regional Mexican outlet KSCA (4.1) and adult contemporary KOST (3.8).
But while KOST shines, fellow Clear Channel adult-skewing outlets KBIG and KYSR ("Star 98.7") continue to struggle in the overall ratings. Their strength lies in women 25-54, so you may not see any changes there. But KBIG and Star 98.7, along with Infinity's KCBS-FM ("Arrow 93.1") and Clear Channel's KHHT-FM ("Hot 92.3") continue to be at the center of most format change rumors.
Meanwhile, jury's still out on KDLD/KDLE Indie 103.1. In its first ratings book, the numbers were virtually the same as the old "103.1 KDL" dance format. But give it time.
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