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Thursday, March 11, 2004

Staff Laffs at Stewart Stumble




Jon Stewart threw out a little Variety humor on Wednesday night's The Daily Show. (And if you're not watching "The Daily Show" these days... I just can't help you anymore. I'm sorry.)

Toward the beginning of the show Stewart reported how the heartland can't get enough of "The Passion of The Christ." To illustrate his point, Stewart pointed to a fake Variety front page, complete with the faux headline "Hix Pick Crucifix Flick." (A play on the most famous Variety headline of all-time, 1935's "Sticks Nix Hick Pix.")

The joke fell flat -- let's face it, most of America has never seen a copy of Variety and isn't aware of our unique "slanguage." Reacting to the lukewarm response, he added, "You would find that hilarious -- if you worked for Variety!"

I'll vouch for him there -- Several of us caught it last night and loved the mention. (It's in the zeitgeist: "Saturday Night Live" also featured a Variety gag last week.)

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