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Wednesday, April 7, 2004

Wait, I Thought April Fool's Was Last Week

MTV's "TRL" awards its "Lifetime Achievement Award" (wait, there's a "TRL Lifetime Achievement Award"?!) to... "TRL" host Carson Daly:





MTV press release:

MTV TO HONOR CARSON DALY WITH LIFETIME ACHIEVEMENT AWARD AS PART OF THE "TRL AWARDS" ON APRIL 13th AT 5:00PM (ET/PT)

Carson Daly to Receive Award in Conjunction with Special TRL "Choose or Lose" Scholarship


Santa Monica, CA - April 7, 2004 - MTV: Music Television announced today that Carson Daly will receive a Lifetime Achievement Award at the TRL Awards airing live Tuesday, April 13th at 5:00pm ET/PT. The Lifetime Achievement Award is a special tribute to Carson celebrating his contributions to MTV and to TRL; last years Lifetime Achievement Award recipient was P. Diddy. MTV's Choose or Lose Scholarship will also launch during the star-studded TRL Awards.

Carson Daly began his career on MTV in the summer of 1997, and has hosted many successful MTV shows and specials including the Millennium Celebration in Times Square, MTV's Spring Break, and TRL at the Super Bowl to name a few. He has also hosted and executive produced MTV's "Total Request Live." Adding to his accomplishments, Carson has interviewed an impressive list of celebrities such as Madonna, Tom Cruise, Britney Spears, and Adam Sandler.

"Carson Daly is synonymous with TRL...he was there with us from the very beginning, and helped us define and shape it into MTV's daily flagship show. TRL wouldn't have happened without him, so when the time came to decide who gets this year's Lifetime Achievement award, the decision was clear," said Tony DiSanto, SVP, MTV Production. "Carson's contributions to television, music, and youth culture are second to none...and yes, Carson does pay me to say these things."

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