Los Angeles viewers continue to flee the locally produced morning shows, Fox 11's "Good Day L.A." and KTLA's "Morning News," in favor of "Today" and "Good Morning America."
What happened? Are viewers tired of Jillian Barberie and Sam Rubin? Are people more tuned into what's going on in the world and nation (Iraq, presidential politics, etc.) and less on what's happening here in L.A.? Perhaps...
Whatever the reason, both "Good Day L.A." and "KTLA Morning News" were both down double digits this May sweeps, vs. a year ago.
Elsewhere, KNBC had a strong morning and late news performance; KABC is still No. 1 in the market, even with a low-rated ABC primetime; and KCBS shows a little bit of growth -- thanks in large part to a hefty primetime lead-in.
More info on the local sweeps in today's Variety.
No comments:
Post a Comment