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Tuesday, May 25, 2004

Power's Got The Power; El Cucuy is Muy Caliente

The first dose of spring 2004 Arbitron trends are out, and once again KPWR (Power 106) is on top, posting a strong 5.1 share among listeners 12+. Alt rocker KROQ is over half a share point behind, at a 4.4. That's followed by talker KFI (4.0), Spanish leader KLAX (3.9) and Spanish adult contemporary KLVE (3.7).

KLAX had a great month thanks to Renan Almendarez Coello, the DJ known as "El Cucuy" ("The Bogeyman"). El Cucuy dominated in mornings, posting a 10.1 share among adults 25-54 (the money demo), according to LARadio.com. Howard Stern (KLSX 97.1) led the demo among English listeners, with a 6.6 share -- down from winter ratings, and a sign that the post-2/1 content controversy, which fueled Howard's ratings, is dying down. KROQ's Kevin & Bean were third, with a 4.7 share.

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