Skip The Movie, Just Head to the Strip

The Sunset Strip is fast becoming ground zero in the movie marketing world. A billboard promoting weather disaster flick "The Day After Tomorrow" was slated to go up last night at Sunset and La Cienega, showering people with rain and snow.

And as LA.com reported last month, a real, working White Castle is expected to open at Sunset and Sweetzer later this summer. The temporary location will be used to promote New Line's "Harold & Kumar Go to White Castle."

Hope they go over better than 20th's "Man On Fire" promotion in Corona and Temecula.

Oops.