Ever been a recipient of marketing mailers where you are not the target audience? I've learned to automatically throw this junk mail in the trash ever since I received my first Great Expectations invite letter over 10 years ago. At the time, I was embarassed. How did they know I was single and unattached?
These days, a large amount of junk mail I get is targeted toward the Latino community. They try to make me vote for their candidates ("as a Latino, we suggest you vote for X!") and buy into their phone plans ("dial home to Mexico for just 15 cents a minute!"). Many of these are written entirely in Spanish.
The rub? I'm Filipino. In other words, Sé muy poco español. Apparently they saw my Spanish-oriented last name and automatically assumed, Oh, she's Latino. Nope. Sorry guys, your hard sells are lost on me.
A couple of months ago, I even received a postcard from Glamour magazine announcing that they will start delivering Glamour en Español to me free of charge. Wha?!? I couldn't believe it. Why won't my guilty pleasure mags like Us Weekly or People send me some love? Sure enough, Glamour en Español started coming... and even followed us to the new house.
I may know un poquito español but for now, I'm enjoying leafing through the pictures. Muchas Gracias, Glamour.
Friday, July 23, 2004
Maria en Español
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